About Us

Tim Farmer - Managing Director

Tim is an experienced professional with more 25 years in the data and insights industry working mainly with large multinational organisations in commercial. service delivery, team management and operational excellence roles..

He has led high performing teams and has a strong focus on clear understanding of business, team and individual objectives, ensuring a collaborative approach to delivering success for the business.  Accountability and attention to detail are key principles, as is ensuring rigour in process excellence.

Tim created iSquared in 2018 with the specific intention to assist clients in producing high quality research services, and insights, to help ensure decisions are made based on strong, empirical evidence and to ensure that the board room has the best information at its fingertips.

Tim joined Qualtrics in 2019 as the EMEA Solution Strategist for Qualtrics’ end-to-end research and insights platform, CoreXM.  iSquared is now in hibernation and this website remains up as a record and a location for additional posts, such as Wheels on Fire.