Simplifying Complexity

Please note:

Tim Farmer currently works full time for Qualtrics, as the Solution Strategist for CoreXM in EMEA.  Please contact Tim at Qualtrics to discuss your research and analytics needs using Qualtrics’ leading edge data driven insights platform.

This site has been kept online as a record and also as a location for activities such as Tim’s charity cycle ride from Naas, Co. Kildare to Coalpit Heath, Bristol & back.

iSquared's focus

In an increasingly sophisticated and digital world the challenge of gaining true understanding of customers for media and brands is an interesting paradox.  We have more tools to do more clever things than before.  We have more data than ever before.  However without true expertise in understanding what the right questions are to ask, how to ask them and to whom, these tools and data are just raw ingredients without a recipe.

iSquared offers two solutions to help businesses navigate the maze:

We provide consultancy expertise across all aspects of media and market research and our clients come from across the industry from research agencies, to media organisations and advertisers.  Our mission is to support organisations and ensure they can understand and measure their customers and audience, while applying the highest standards to ensure we gain Intelligent Insight.  This is the goal of iSquared.