iSquared, the trading name for Intelligent Insight Ltd, registered in Dublin, is pleased to announce its formal launch today.

Created by former Nielsen & Ipsos media research and audience measurement expert, Tim Farmer, iSquared will initially provide consultancy services with the vision to grow into a boutique research business within the next 5 years, offering research solutions across all industry sectors.

iSquared is based in Ireland and will be focused on providing solutions in the Irish market, working with established research providers and providing bespoke services to clients from across the communications spectrum.

Internationally, it will provide support and consultancy services to the media sector; in particular to media joint industry contract organisations and companies providing audience measurement solutions.  In both cases it will ensure excellence in design, methodology, operation and delivery.

Tim Farmer, iSquared Founder & Managing Director commented:  “I am very excited to launch the business today.  Our motto is simplifying complexity and this is the embodiment of what I believe and what I want the company to be.  I’m looking forward to working with clients from across Ireland and internationally and in ensuring we build solutions simply and explain them simply.”