Practical Applications
Our teams don’t trust the data, and critical insights are getting lost in translation. How can we align everyone around clear, actionable insights before it derails our next big project?
Emily Keane
Head of Insights at an Irish pharmaceutical SME
Laura's challenge
Fragmented financial systems and manual processes were consuming too much time and leading to inaccuracies, making strategic decisions harder to justify
Discovery phase
Workshops with key stakeholders uncovered inefficiencies in financial workflows, highlighting the potential for automation and system integration
Outcome
Decreased manual workloads by 40%, enabled timely and accurate reporting, and empowered Laura to focus on driving operational excellence and long-term financial strategy
Defining the approach
iSquared proposed a Focussed Data Strategy designed to streamline reporting, integrate financial systems, and ensure reliable, actionable insights for leadership
Strategic design
A tailored roadmap prioritising system automation and seamless data integration, enabling real-time insights and reducing reliance on manual processes
Adam's challenge
Struggled to justify marketing spend and measure ROI effectively. Needed a comprehensive strategy to align marketing efforts with business growth goals
Discovery phase
Conducted an in-depth assessment of existing data sources and marketing processes. Identified gaps in customer segmentation, campaign tracking, and performance measurement
Outcome
Delivered a unified strategy that increased campaign ROI by 20%, improved customer retention, and enabled Adam to present clear, data-driven results to the leadership team
Defining the approach
In discussion, it was agreed that a roadmap to optimise customer data utilisation was needed, improve analytics capabilities, and connect campaign performance to business outcomes
Commissioned a full data strategy
Strategic design
Through workshops and strategic planning, developed a holistic approach to customer insights, enabling targeted, high-impact campaigns. The process introduced new analytics tools and streamlined reporting
Mike's challenge
Facing escalating operational costs and inefficiencies due to outdated systems, leading to delays and increased expenses
Discovery phase
Through targeted engagements and workshops, iSquared mapped existing logistics workflows, pinpointing inefficiencies and opportunities for automation
Outcome
Achieved a 25% reduction in logistics expenses and improved delivery times, positioning the company ahead of competitors
Defining the approach
iSquared suggested a Focused Data Strategy to identify critical bottlenecks and areas for immediate improvement
Strategic design
Implemented streamlined processes and predictive analytics to enhance operational efficiency and reduce costs
Priya's challenge
Overburdened IT infrastructure hindering scalability, with compliance issues and slow access to insights affecting expansion plans
Discovery phase
Engaged stakeholders to assess operational pain points and compliance challenges, mapping strengths and risks in existing data infrastructure
Defining the approach
iSquared proposed an initial Needs and Maturity Assessment, evaluating current systems and identifying gaps in data and analytics capabilities, with the potential to create a Data & Analytics Map, if needed
Outcome
Built a business wide view of the needs and priorities across the business to enable the CTO to plan needs for the future
Emily's challenge
Disjointed teams and mistrust in data leading to critical insights being overlooked, jeopardising strategic projects
Discovery phase
Reviewed insights generation processes and stakeholder needs, identifying misalignments between delivered insights and business objectives
Outcome
Improved team alignment and delivered more impactful insights, positioning Emily as a key driver of the company's success
Defining the approach
iSquared recommended a Focused Data Strategy to align insights delivery with business priorities and showcase the value of existing data
Strategic design
Introduced tools and processes to enhance collaboration and insight visibility across teams, maximising the business impact of insights