Delivering Your Data Strategy
Data being the new oil is the latest cliché, but in truth the value of data has already surpassed the value of oil. However, as we've highlighted previously, oil alone…
Through The Barricades (Data Strategy: Part 3)
Breaking Through In recent posts we've discussed how companies that adopt data driven cultures use empirical data to help drive profitability, control costs, boost customer numbers and more. However, given the…
Everybody Else Is Doing It, So Why Can’t We? (Data Strategy: Part 2)
Simplicity & Evidence An effective analytics and data strategy will drive business growth and profitability. In our recent blog post “Everybody Else Is Doing It, So Why Can’t We? (Part…
Everybody Else Is Doing It, So Why Can’t We? (Data Strategy: Part 1)
Over the last three months, I have spent much of my time talking to people across the industry; discussing clients' wishes, needs and thoughts about where the marketing, media and…